Wet Dreams Surf Club started as a humorous brand concept, satirizing West Coast subcultures. Founded by Mike Escobar in Venice, California, who grew up surfing in Northern California, saw WDSC as an opportunity to blend street and surf cultures in a unique way.

With no background in fashion or design, Mike saw WDSC as a challenge to turn an “unlikely” idea into a well-curated brand focused on timeless clothing and creative marketing.

WDSC continues to poke fun while integrating a coastal California lifestyle into fashion, bridging the gap between surf and streetwear influences. The brand's vision goes beyond conventional boundaries, appealing to those who value authenticity, creativity, and most importantly, going against the grain.